On Friday April 30, 2010, Oprah Winfrey and Harpo Studios are taking a stand against distracted driving, launching a new public service announcement campaign and joining forces with some of the country's preeminent transportation safety organizations to declare Friday, April 30 th the first national "No Phone Zone Day." A large-scale effort to honor victims of distracted driving, "No Phone Zone Day" will also educate and activate Americans to end the deadly driving habits that kill nearly 6,000 Americans a year, according to the National Highway Traffic Safety Administration. The announcement was made today on "The Oprah Winfrey Show."
"A call or text isn't worth taking a life," said Winfrey. "We must not allow more mothers and fathers, daughters and sons, sisters and brothers to die before we take action against distracted driving. Let's put a stop to it now, by joining together on April 30 th for national 'No Phone Zone Day', and by making our cars a 'No Phone Zone.'"
"I've made it my mission at the DOT to end distracted driving. We know that if we can get people to put away cell phones and other electronic devices when they are behind the wheel, we can save thousands of lives and prevent hundreds of thousands of injuries every year" said U.S. Secretary of Transportation Ray LaHood. "That's why I'm proud to support and participate in Oprah's 'No Phone Zone Day.'"
On Friday April 30th, "The Oprah Winfrey Show" will present a special live episode devoted to ending distracted driving. In
conjunction with the episode, Harpo Studios is mobilizing communities to take action at "No Phone Zone Day" viewing rallies to be held in Atlanta, Boston, Detroit, Los Angeles and Washington, D.C. "Oprah" show partner stations WSB-TV Channel 2 in Atlanta, WCVB-TV Channel 5 in Boston, WXYZ Channel 7 in Detroit, KABC ABC7 in Los Angeles and WJLA ABC7 in Washington, D.C. will support the rallies in their respective markets. The planned rallies will bring together victims' families, elected officials, advocacy organizations, parents, youth, and law enforcement to discuss best practices and steps to limit distracted driving in their own communities. In addition, a new "No Phone Zone" public service announcement campaign will be showcased on the April 30 th "Oprah" show.
A working coalition of transportation safety organizations will come together as part of "No Phone Zone Day" activities and viewing rallies across the country, including U.S. Secretary of Transportation Ray LaHood and the Department of Transportation, the National Highway Traffic Safety Administration (NHTSA), the Governors Highway Safety Association (GHSA), the National Organizations for Youth Safety (NOYS), FocusDriven, SADD (Students Against Destructive Decisions), RADD, the Entertainment Industry's Voice for Road Safety, and more. DCH Auto Group is a national sponsor of SADD and a member of NOYS. The month of May is designated as National Youth Traffic Safety Month. DCH Auto Group dealerships and students from DCH sponsored SADD chapters will team together to help raise the awareness of the dangers from distracted driving.
A 2008 NHTSA study indicated that at any given moment during the daylight hours, more than 800,000 vehicles are being driven by someone using a hand-held cell phone. According to a 2005 study for the Insurance Institute for Highway Safety, drivers are four times less likely to get into accidents serious enough to cause injury when they turn off their cell phones while behind the wheel. For more information on "No Phone Zone Day," and to take the No Phone Zone pledge, please visit www.oprah.com/nophonezone. For additional information on distracted driving, visit www.distraction.gov.
